Big companies make money from your data. With Bobwag, so can you.
Your ID and personal details sit in a wallet on your phone, where only you can open them. When a company wants to use something, it has to ask first. Say yes and you get paid. Say no and nothing happens.
Right now, you're the only one not getting paid.
It's already worth a fortune.
The data about one person can be worth a few hundred pounds a year to the companies that trade it. So far, all of that money has gone to someone else.
You can't switch it off.
Once your data is out there, getting it back is almost impossible. Hidden behind terms you never really read, your consent was assumed, not asked for. Bobwag turns that around.
Survey after survey finds the same thing. Most people in the UK are uneasy about how their data gets used, and almost none of them get a penny back for it.
A new model for your data
The old way was built to extract value from you. The Bobwag way puts you in the driver's seat.
The old way
- Companies collect and sell your data
- You never see a penny
- You didn't really agree to it
- Getting it back is near impossible
The Bobwag way
- You decide what to share, and with whom
- You get paid each time it is used
- Nothing happens until you tap yes
- Switch any sharing off whenever you like
Your life already lives on your phone.
It goes everywhere with you, and it is the thing your bank trusts when it needs to know it is really you. That makes it the natural home for your identity — the one anchor everything else can check against.
So Bobwag is built on a simple idea. If the proof of you sits on your device, you should be the one who decides who sees it, and the one who gets paid when they do.
Own that root of trust and you stop being the product. You become the owner.
How Bobwag works
Set it up once, then it works quietly in the background.
Set up your wallet
Prove who you are once, on your phone, the same way you would with your bank. Your details stay on your device, not on our servers.
Pick what to share
Maybe energy use is fine if it lowers your bill, but health records stay private. You choose, and you can change your mind whenever you like.
Get asked, not taken
When a company wants access, a request pops up. You see exactly what they want and what they'll pay, before you decide anything.
Get paid
Say yes and the money lands in your wallet. Cash it out to your bank whenever you want, or leave it to build up. Either way, it's yours.
Here is what the app looks like
A real look at the Bobwag wallet, launching soon. See exactly what a company wants before you decide, then watch the money land the moment you say yes.
Built around the standards you already use: GOV.UK One Login, Open Banking, and the UK's new Smart Data scheme.
Real screens from the Bobwag app.
What your data is worth
Honest numbers, anchored to what companies actually pay today. Tick what you'd be happy to share and see your estimate. You always stay in control.
A typical month of everyday sharing earns £10–£15, with studies and one-off checks on top — a few hundred pounds a year, plus the savings that come with it, like a cheaper energy tariff. Bobwag keeps a small share of each payment to run the service.
You hold the keys
View every request
See what's being asked, by whom, and for how much — before you decide.
Revoke anytime
Changed your mind? Switch any sharing off at any time, with immediate effect.
Nothing without consent
The only way Bobwag ever reaches your data is because you said yes. Nothing is stored on our servers.
Full audit trail
Every decision you've made, recorded on a tamper-proof ledger. Your history, not ours.
Where you can use it
Sharing isn't always bad. When you're in control, it unlocks better services and real value — and one tap proves who you are.
An assistant that is actually on your side
It runs entirely on your phone, so your data never leaves it.
Checks every request
Reads each request and flags anything that looks off, before you decide.
Watches who has access
Keeps a running list and nudges you to switch off anything unused.
Suggests what's worth it
Points out what pays well and what you might prefer to keep private.
Stays on your phone
Sends your data nowhere. It works for you, not on you.
Serious about security, and your privacy
Built to the standards the UK takes seriously. Each certification will be shown here, with its certificate, once confirmed ahead of launch.
People taking control
I switched on energy sharing and the tariff change saved me far more than the fee. That's the bit nobody tells you.
Finally a product that treats me like I'm worth something. Because apparently I am.
I turned off health sharing after a week. No emails, no guilt trip, no dark patterns. Just off.
Quotes from early testing of the Bobwag prototype.
Honest about where Bobwag is today
We would rather tell you exactly where things stand than pretend we are further along. Here is the plan.
The wallet and the app
The app is built and being tested. We are working through security certification and signing up the first companies who will pay for consented data.
Early access opens
The waitlist gets in first. Set up your wallet, choose what you are happy to share, and start receiving your first paid requests.
More ways to earn
More companies, more data types, and one-tap ID checks for everyday things like renting a flat or starting a new job.
Frequently asked questions
Everything you need to know about taking control of your data.
Yes. There is no fee to sign up or to hold the app. You make money when you choose to share something, and Bobwag keeps a small share of each payment to run the service.
When a company wants to use a piece of your data, you get a request. Say yes and Bobwag coins land in your wallet. Each coin is worth 25p, and you can move them to your bank whenever you like.
Your ID and details sit in a wallet on your phone, behind your fingerprint or face. Nothing is stored on our servers, and your name stays hidden unless you choose to show it.
There is not one. The only way Bobwag ever reaches your data is because you said yes, and you can switch any sharing off at any time.
No. You pick what you are happy to share and leave the rest switched off. You can change your mind whenever you want.
Vetted UK companies, and every request shows you exactly who is asking, what they want it for, and what they will pay, before you decide. No request, no access.
Soon. Join the waitlist below and we will email you the moment it is ready, with no spam in between.
Need data people have actually said yes to?
Bobwag gives companies clean, consented, verified data, with the permission trail built in. If that sounds like something your business needs, we should talk.
Be one of the first to get paid for your data
Bobwag is launching soon. Pop your email in and we'll tell you the moment it's ready. No spam in between, promise.
Lovely, you're on the list. We'll be in touch the moment Bobwag is ready.
Free to join. Made in Britain. We'll only ever email you about Bobwag.